“Green” Plan Puts Focus On Packaging Graphics for Casino Products
In the face of changing environmental expectations from customers, the French distributor Casino reacted swiftly, setting itself clearly apart from its competitors. The company launched a radical campaign to reduce the weight of its packaging and the environmental impact of waste disposal, as well as reducing the distances its products need to be transported. One of the strategic lines of communication of the Casino group will also focus on the reduction of CO2 emissions.
Casino is carrying out a global campaign to adopt sustainable-development criteria in its choice of suppliers. It is clearly showing them that it is determined to reduce the environmental impact of its products.
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